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Jo In-sung to represent Levi's line

2007/08/07 | 490 views | Permalink | Source

Heartthrob Jo In-sung will star in Levi's new Premium Line advertisements. The line, set for release nationwide in mid-August, will target consumers who want a more chic, stylish jean.

"Jo In-sung's trendy fashion sense and his upscale, sophisticated image channel the new Levi's Premium Line well", said Levi's General Manager Choi Kyung-ae.

Jo, known for his romantic roles in the 2003 SBS drama "Shoot for the Stars" and the 2005 drama "Spring Days", is also known for his impeccable sense of style, often topping celebrity fashion charts with his sleek, modern ensembles.

The trendsetter modeled the line in Tokyo in late July. World famous photographer Yasunari Kikuma shot the ads, capturing Jo in the new jeans.

The new line will cater to both the eco-conscious and the stylish with both a basic and an eco line. The basic line uses high quality fabrics and modern washes to create a slim and elegant look. The eco line, made from 100 percent organic cotton, will contribute part of its proceeds to the operation of an environmentally conscious classroom for children.

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