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K-pop spreads to Central America, Africa via Youtube

The growing popularity of Korean pop culture, or K-pop, has spread to Central America and Africa after reaching Europe thanks to Youtube.

The Korean Cultural Center of Latin America in Argentina said Sunday that it plans to hold the second regional K-Pop contest in Argentina in September. A combined 407 people on 171 teams from 14 countries have applied, about twice as many as in the first event, and hail from across Latin America except Cuba, El Salvador and Nicaragua.

While Mexico, Chile and Peru faced the "Korean Wave" relatively earlier than other countries, Korean pop culture is less known in Argentina, the center said. The September contest is thus expected to help promote the Korean Wave in Argentina, and K-pop`s popularity is rapidly spreading through social media sites such as YouTube and Facebook.

On YouTube, the video of a recent concert by top Korean band Girls' Generation has been viewed in almost all countries around the world, including Brazil, Saudi Arabia and Algeria.

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