K-Pop Stars to Promote Seoul

Published on 2011/07/13 | Source

The Seoul Metropolitan Government has lined up K-Pop singers for an advertising campaign for the city's tourist attractions targeting Asia.

The City Government will join forces with SM Entertainment to arrange a concert tour in China, Southeast Asia, and Taiwan to promote Seoul and Korean pop culture to concertgoers.

The tour will start with a performance in Taiwan by popular idol singer SHINnee on Saturday. Next is Nanjing, China in August, followed by Southeast Asia in the second half of the year. The city government will set up a Seoul PR Zone there to distribute promotional materials and video clips about the city.

It will also hold a singing contest at the performance venues in Southeast Asia, whose winners get free tickets to Seoul.

An essay competition themed around dream destinations in late July aims to support the Korean Wave in China and Japan. The winners of the contest will have a chance to see the sights in Seoul they have written about.