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KBS mini series 'Full house' to make inroads into Thailand

2005/04/01 Source

As KBS mini series 'Full House' starring Bi - Rain and Song Hye-kyo is aired through Thailand state-run broadcasting from next month, Southeast Asia region's Hanryu is expected to blow once more.

Thai's state-run channel 7 said the broadcasting station would air KBS mini series 'Full House' from next month in virtue of a copy right contract with KBS recently.

Since Song Hye-kyo has been attracting high attention there with 'Autumn fairy tale' aired in Thailand on late 2001 and singer 'Bi' - Rain also has been continuing brisk promotion activities on the spot, KBS mini series 'Full House's interest is very hot there.

Especially, since 'Full House' has photographed the drama's honeymoon scenes in Phuket, Thailad, Thailanders' interest about this drama is even more high.

Yet, an official of KTCC, a Hanryu culture content firm on the spot, points out that various marketing effort is necessary for the sake of culture industry's continuous export, saying that to spread Hanryu on the spot, proactive after-management is urgent including active publicity as well as promotion cooperation, not to remain at just selling film.

The Source : Koreacontent News Team

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