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Kim Seon-ho, Cho Jung-seok and Shin Min-a Tops Drama Actors Brand Reputation

As a result of big data analysis in September 2021, the brand reputation of drama actors was analyzed in the order of No. 1 Kim Seon-ho, No. 2 Cho Jung-seok, and No. 3 Shin Min-a.

The Korea Corporate Reputation Research Institute indexed 99,640,608 brand big data of 50 actors appearing in dramas aired from August 20th, 2021 to September 20th, 2021 by measuring consumers' brand participation, media, communication and communication. Compared to the big data of the drama actors in August 2021, it increased by 21.00%.


The results came in the order of Kim Seon-ho, Cho Jung-seok, Shin Min-a, Kim So-yeon, Jeon Mi-do, Song Kang, Han So-hee, Lee Ji-ah, Ahn Hyo-seop, Jung Kyung-ho, Kim Dae-myung, Yoo Yeon-seok, Park Joo-mi, Kim Yoo-jung, Uhm Ki-joon, Eugene, Yoon Jong-hoon, Park Jinyoung, Jeon Do-yeon, Namkoong Min, Ryu Jun-yeol, Park Ha-sun, Lee Min-young, Lee Sang-yi, Gong Myung, Jeon Hye-bin, Ji Sung, Seo Hyun-jin, Hong Eun-hee and Sung Hoon.

Koo Chang-hwan, director of the Korea Institute for Corporate Reputation, said, "As a result of the brand reputation analysis of drama actors in September 2021, Kim Seon-ho who is showing romantic acting in the drama "Hometown Cha-Cha-Cha", was analyzed as the No. 1 brand. Kim Seon-ho's brand showed high response in the words, 'romantic, kissing, and sleeping together' in the big data link analysis, while '"Hometown Cha-Cha-Cha", Shin Min-a and Lee Sang-yi' showed high response in keyword analysis. In the positive negative ratio analysis, the positive ratio was 78.10%", he said.

In addition, "When analyzing the brand big data of the drama actor brand category in September 2021, it increased by 21.00% compared to the 82,348,411 drama actor brand big data in August 2021. According to a detailed analysis, brand consumption rose by 10.75%, brand issues rose by 4.57%, brand communication rose by 20.38%, and brand spread rose by 59.06%".

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