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"Kim Tae-hee beat Jun Ji-hyun"... became the No.1 preference model for TV advertisement

2008/01/24 | Permalink | Source

According to a report on "Preference of TV advertisement models" released by the professional brand consulting company, 38 research institutes on 21st, the actor Kim Tae-hee is the being favoured by the most business marketing companies on later half of 2007.

The report is based on a survey performed during last two month from last November in Seoul and Kyung-gi area with its target audience including 1,557 male and female aged over 15 and 2,000 panel members.

Hereupon, the unshakable CF star, Jun Ji-hyun was put down to second place.

Subsequently, the male actors include Jo In-sung, Jang Dong-gun and Gang Dong-won were placed from 3rd to 5th.

In particular, it was interesting to see the popular MC Yoo Jae-suk came 6th place and a gagman No Hong-chul was placed on 10th. Yet, the original CF queen, Lee Young-ae, ranked 20th place.

Meanwhile, the following actors were ranked on the 1st place on different aspects of advertisement marketing, include Hyun Young (Marketing effects), Ahn Sung-ki (Influence on public confidence) and Ku Hye-sun (Arousing the customer's appetite).

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