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Ko So-young to Bring CJ O Shopping Up to Date

CJ O Shopping has signed actress Ko So-young as a creative director in charge of current trends, it said Thursday.

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It will be Ko's job to help the company reflect trends in lifestyle businesses, source foreign brands, and develop fashionable goods. She will also model for the home shopping channel.

A CJ O Shopping spokesman said Ko's "youthful and sophisticated image" matches the company's strategy to become more up-to-date.

"We won't limit Ko's involvement to fashion alone but also will get her involved in the overall lifestyle business where she can make good use of her experience of being a mother", the spokesman added.

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