Korea Brand & Entertainment Expo 2011 was held in France

Published on 2011/12/09 | Source

By KOCCA

Because of the huge impact of Korean Wave in Europe, Korean product exhibition in Paris were crowded with buyers from various European countries including Germany and England.

Korea Brand & Entertainment Expo 2011 (KBEE 2011) was held in La Défense, Paris, France from 1st to 3rd of December. 71 Korean companies and 200 companies from 16 European countries were participated in.

During the Expo, Korean celebrities' clothes and accessories, Korean foods, K-pop albums and items, content products from Animation, Character and Cartoon were paid attention from buyers.

Especially the giant music company like Sony Music visits the Expo and shows their interests on K-pop. Broadcast companies like TF1, CANAL+, France Television had meetings to purchase various Korean content such as dramas, animations cartoons.

Korean wave in Europe definitely help foreign companies to get interest not only K-pop products but also other Korean contents as well.

KOCCA will have and operate Korean Exhibition room at ATF (Asia Television Forum) in HongKong from 7th to 9th of December.