Korea's Beauty Apps
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Can you become beautiful just by downloading an app? In the age of instant downloads, smartphone beauty apps can put beauty advice at your fingertips and save you precious time when trying to keep up with the latest beauty trends. Thanks to their convenience and effectiveness, these apps have become increasingly popular in Korea, with hair, makeup, skincare, and other beauty apps proliferating in app stores.
Below we will look at a few of these popular apps.
Skin Forecast ++ is an app for people whose skin is sensitive to even the slightest environmental changes. The app constantly monitors the skin's condition and suggests appropriate skincare solutions. Developed by Amore Pacific, a Korean cosmetic brand that is also widely known abroad, the app also provides a skin condition forecast and UV forecast.
Based on the temperature, humidity, wind speed, and UV index at the user's location, Skin Forecast++ analyzes the skin's condition according to its dryness and sensitivity, and pollution levels. But it doesn't stop there. Using standardized statistical analysis of Korean skin characteristics and climate data, it also provides solutions for optimum skincare.
The app's UV forecast function monitors the environment and, depending on how the user's skin-type reacts to ultraviolet rays, evaluates its condition and provides effective protection solutions. The app's UV timer notifies users when to apply sunblock and has received particularly positive feedback.
Make-up Finder is perfect for people who are concerned about the well-being of their skin, as the app checks the ingredients in cosmetics. Because using a product that is not suitable for your skin type could lead to a toxic reaction, the app warns users that, "Make-up you wear day and night can contain harmful ingredients that are possibly damaging to your skin". This naturally makes users think twice about what a product contains before they purchase it.
Make-up Finder searches for products by name or brand, making it easy for users to check information about skincare, makeup, and body and hair products. The Favorite Cosmetics feature saves previously searches, allowing users to quickly find products again. If any product information not available, users can enter it in the Notify menu to receive an update. The app has been particularly popular with male users who want to know more about the cosmetics they are using.
3. Hair Change
How would you look with the same hairstyle as the star of such and such drama? There are times when we might want to try a new look but are worried of the possible results. With the hair simulation app Hair Change there are no such worries.
Developed by the total beauty salon Ra Beauty Core, Hair Change is the first app of its kind made in Korea. Hair Change is proving popular with non-Korean users too, perhaps in part because the Ra Beauty Core hair artists responsible for styling the hair of singer Rain, Song Hye Kyo, Hyun Bin, and many other popular actors were involved in the app's development.
Unlike most other hair simulator apps that can be awkward to use, with Hair Change face size, angle, and hairstyle position can all be finely adjusted so the app can realistically show hairstyles that will complement the user's face. Users can experiment with the latest hairstyles as well as colors, wedding styles and dresses, etc. to find what truly complements them.
As we have seen in today's post, the rapid spread of smartphones and Koreans' interest in beauty has spawned a variety of useful, locally developed beauty apps that have also gained popularity beyond Korea.
As people turn in ever greater numbers to their smartphones for beauty advice rather than simply choosing the most expensive products, Korea's ingenious beauty apps look set to become ever more popular.
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