Korean Actor Lee Byung-hun's Takes on the World in GI Joe

Lee Byung-hun's "GI Joe: Rise of the Cobra" is doing impressive business around the world. The movie based on the Hasbro action figures made 56.2 million at the box office in North America over the last weekend, 100 million worldwide storming into 35 territories combined. Other Korean stars such as Rain and Gianna Jun ("Jun Ji-hyun") appeared in "Speed Racer" and "Blood: The Last Vampire" respectively, but these films failed to garner much international attention or substantial box office results. This is the first time that a Hollywood film, staring a Korean actor speaking English has had this much international success.

Such success may create more opportunities for Korean stars overseas. Rain is currently shooting his second Hollywood film "Ninja Assassin". GI Joe opened here in Korea August 7 and has already racked up 1,000,000 in admissions.

David Oxenbridge (KOFIC)

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