Korean Makeup Storms the World
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Following on the heels of TV dramas and music, Korean makeup techniques are now part of the Hallyu [한류] phenomenon.
Many women around the world have become fervent followers of Korean makeup techniques.
[Interview : Rachel, Tourist Canada] "Korean girls' makeup is kind of cute and kind of well-done".
[Interview : Veronica, Tourist Paraguay] "It's really cute, like dolls, with pink leaves and pink powders".
Korea is becoming synonymous with beauty. Let's take a look at what makes Korean makeup top of the world!
This is a video that became a hit on YouTube!
In the video, she is trying on Korean transparent makeup.
There are hundreds of videos online about Korean makeup techniques.
The shopping district of Myeong-dong is a hub of cosmetics shops, which are filled with foreigners.
[Interview : PD] "Where are you from[Interview : Karen, Tourist United States] "America. I think Koreans put up make-up really well. It's just not something that I can pull off because they have a certain look that looks different than mine".
[Interview : PD] "What do you think about Korean makeup[Interview : Rebecca, Tourist Canada] "I don't use it".
[Interview : PD] "You don't use Korean makeup
[Interview : Rebecca, Tourist Canada] " Not really".
Of all shops, this cosmetics store has become a mandatory stop for all tourists.
[Interview : Shin Ji-yeong, Manager Cosmetics store] "70-80% of the store's customers are foreigners. Before, most of them were from Asia, but recently, many of our foreign customers are from Europe or the Americas".
Many foreigners seek Korean cosmetics because they provide a variety of protecting and nourishing features.
[Interview : Veronica, Tourist Paraguay] "I always see Korean girls' skin, and I think you have such good skin, and I kind of envy you. I was kind of trying to figure out why, what do you use, so I came to see your products and your creams to try it on my face, as well".
Korean cosmetics are famous for being reasonably priced and of high quality, and some are highly sought after by foreigners.
[Interview : Shin Ji-yeong, Manager Cosmetics store] "Since foreigners want to have a complexion like Korean women's, the Black Sugar mask and the Gold Caviar products from our basic skin care collection are very popular".
In the first half of 2010, Korea exported US$240 million worth of cosmetics, and it is expected that the amount of cosmetics exports for the first half of this year will surpass the $400 million mark.
Cosmetics manufacturers are providing lectures in Korean makeup techniques and opening shops left and right.
American and European cosmetics giants now consider Korea not as a testing ground for their products, but as a center of cosmetics culture.
[Interview : Pi Hyeon-jeong, Beauty specialist ] "Korean cosmetics are riding the Hallyu phenomenon. At the current rate, Korea can aim for the beauty throne occupied by Paris or New York".
Korean cosmetics became popular through Hallyu artists.
[Interview : Pi Hyeon-jeong, Beauty specialist] "Hallyu stars have shown Korean makeup techniques whenever
they went abroad, and foreigners have looked at those techniques as novel".
Young women who seek to try out the cosmetics Korean celebrities use have created a demand for Korean cosmetics.
With actress Min Hyo-rin [민효린] becoming the latest Hallyu star, a growing number of women are aiming to emulate her makeup techniques.
[Interview : Min Hyo-rin, Actress] "I like light peach-colored tones mixed with different tones of pink in the spring".
She was also picked as having the prettiest lips.
[Interview : Min Hyo-rin, Actress] "Lipstick does not show well on red or dark lips. Hence, it's a good idea to use a concealer first before putting on lipstick, so that the colors blend well".
Let's now take a look at how makeup is done, Korean style.
[Interview : Gyeong Ah, Makeup artist] "It is important to use base products thoroughly but lightly on the skin to begin with, and also to cover any blemishes".
First, apply a pink shimmery makeup base using the fingers.
[Interview : Gyeong Ah, Makeup artist] "Using a sponge will absorb the moisture from the makeup base.
So applying with the hand will present a more moisturized look".
Next, use a concealer to cover imperfections.
Apply a light dash of highlighter instead of powder to keep the moisturized look.
Shadows brighten the eyes, and eyeliners help make your eyes look bigger.
[Interview : Veronica, Tourist Paraguay] "Wow. My eyes look a lot bigger".
A dab of peach blush on the cheeks gives off an aura of liveliness.
Apply orange lip tint and gloss on the lips, starting from the center.
And voila! This is the transparent makeup women from around the world fell for. The face looks as if no makeup was applied, and every imperfection is hidden!
[Interview : Veronica, Tourist Paraguay] "Actually, even though she put so many things on my face for 30 minutes, I look like I don't have anything. It looks very natural and very clean".
Korean cosmetics manufacturers are reforming Korea's cultural industry. Soon, Korean cosmetics will not only be byproducts of Hallyu, but a globally acknowledged industry.
[STUDIO]
I think I learned a few tips myself here.
I never knew that an orange lip tint would make that big a difference.
And like Veronica the tourist from Paraguay said the key selling point of Korean beauty techniques is that the results look very natural, light and clean.
If you go to places like Myeong-dong where there are tons of makeup shops, you'll see ladies going crazy over BB cream.
For those of you who don't know it's blemish balm, originally from Germany but intensely popularized by Korean makeup companies. It's a cream that gives coverage like a foundation but is very light like a moisturizer and even has spf and other botanical ingredients.
It's no wonder with all of the entertainment stars having their looks transmitted all over the globe and themselves traveling around the world that people would eventually want to learn their techniques for beauty.
And the great thing is that many of these Korean beauty products are known to be very affordable yet very high in quality. So certainly something to check out while you're on holiday here.
Many women around the world have become fervent followers of Korean makeup techniques.
[Interview : Rachel, Tourist Canada] "Korean girls' makeup is kind of cute and kind of well-done".
[Interview : Veronica, Tourist Paraguay] "It's really cute, like dolls, with pink leaves and pink powders".
Korea is becoming synonymous with beauty. Let's take a look at what makes Korean makeup top of the world!
This is a video that became a hit on YouTube!
In the video, she is trying on Korean transparent makeup.
There are hundreds of videos online about Korean makeup techniques.
The shopping district of Myeong-dong is a hub of cosmetics shops, which are filled with foreigners.
[Interview : PD] "Where are you from[Interview : Karen, Tourist United States] "America. I think Koreans put up make-up really well. It's just not something that I can pull off because they have a certain look that looks different than mine".
[Interview : PD] "What do you think about Korean makeup[Interview : Rebecca, Tourist Canada] "I don't use it".
[Interview : PD] "You don't use Korean makeup
[Interview : Rebecca, Tourist Canada] " Not really".
Of all shops, this cosmetics store has become a mandatory stop for all tourists.
[Interview : Shin Ji-yeong, Manager Cosmetics store] "70-80% of the store's customers are foreigners. Before, most of them were from Asia, but recently, many of our foreign customers are from Europe or the Americas".
Many foreigners seek Korean cosmetics because they provide a variety of protecting and nourishing features.
[Interview : Veronica, Tourist Paraguay] "I always see Korean girls' skin, and I think you have such good skin, and I kind of envy you. I was kind of trying to figure out why, what do you use, so I came to see your products and your creams to try it on my face, as well".
Korean cosmetics are famous for being reasonably priced and of high quality, and some are highly sought after by foreigners.
[Interview : Shin Ji-yeong, Manager Cosmetics store] "Since foreigners want to have a complexion like Korean women's, the Black Sugar mask and the Gold Caviar products from our basic skin care collection are very popular".
In the first half of 2010, Korea exported US$240 million worth of cosmetics, and it is expected that the amount of cosmetics exports for the first half of this year will surpass the $400 million mark.
Cosmetics manufacturers are providing lectures in Korean makeup techniques and opening shops left and right.
American and European cosmetics giants now consider Korea not as a testing ground for their products, but as a center of cosmetics culture.
[Interview : Pi Hyeon-jeong, Beauty specialist ] "Korean cosmetics are riding the Hallyu phenomenon. At the current rate, Korea can aim for the beauty throne occupied by Paris or New York".
Korean cosmetics became popular through Hallyu artists.
[Interview : Pi Hyeon-jeong, Beauty specialist] "Hallyu stars have shown Korean makeup techniques whenever
they went abroad, and foreigners have looked at those techniques as novel".
Young women who seek to try out the cosmetics Korean celebrities use have created a demand for Korean cosmetics.
With actress Min Hyo-rin [민효린] becoming the latest Hallyu star, a growing number of women are aiming to emulate her makeup techniques.
[Interview : Min Hyo-rin, Actress] "I like light peach-colored tones mixed with different tones of pink in the spring".
She was also picked as having the prettiest lips.
[Interview : Min Hyo-rin, Actress] "Lipstick does not show well on red or dark lips. Hence, it's a good idea to use a concealer first before putting on lipstick, so that the colors blend well".
Let's now take a look at how makeup is done, Korean style.
[Interview : Gyeong Ah, Makeup artist] "It is important to use base products thoroughly but lightly on the skin to begin with, and also to cover any blemishes".
First, apply a pink shimmery makeup base using the fingers.
[Interview : Gyeong Ah, Makeup artist] "Using a sponge will absorb the moisture from the makeup base.
So applying with the hand will present a more moisturized look".
Next, use a concealer to cover imperfections.
Apply a light dash of highlighter instead of powder to keep the moisturized look.
Shadows brighten the eyes, and eyeliners help make your eyes look bigger.
[Interview : Veronica, Tourist Paraguay] "Wow. My eyes look a lot bigger".
A dab of peach blush on the cheeks gives off an aura of liveliness.
Apply orange lip tint and gloss on the lips, starting from the center.
And voila! This is the transparent makeup women from around the world fell for. The face looks as if no makeup was applied, and every imperfection is hidden!
[Interview : Veronica, Tourist Paraguay] "Actually, even though she put so many things on my face for 30 minutes, I look like I don't have anything. It looks very natural and very clean".
Korean cosmetics manufacturers are reforming Korea's cultural industry. Soon, Korean cosmetics will not only be byproducts of Hallyu, but a globally acknowledged industry.
[STUDIO]
I think I learned a few tips myself here.
I never knew that an orange lip tint would make that big a difference.
And like Veronica the tourist from Paraguay said the key selling point of Korean beauty techniques is that the results look very natural, light and clean.
If you go to places like Myeong-dong where there are tons of makeup shops, you'll see ladies going crazy over BB cream.
For those of you who don't know it's blemish balm, originally from Germany but intensely popularized by Korean makeup companies. It's a cream that gives coverage like a foundation but is very light like a moisturizer and even has spf and other botanical ingredients.
It's no wonder with all of the entertainment stars having their looks transmitted all over the globe and themselves traveling around the world that people would eventually want to learn their techniques for beauty.
And the great thing is that many of these Korean beauty products are known to be very affordable yet very high in quality. So certainly something to check out while you're on holiday here.
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