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Korean Pop Culture Spreads to Paraguay

Korean pop culture is gaining popularity in the South American country Paraguay.

Paraguayan broadcaster Red Guarani decided to air hit the television series "Winter Sonata" on prime time—5 p.m. on Saturdays and Sundays—starting from this coming Saturday.

The nation's ambassador to Paraguay projected the popularity of Korean pop culture or the so-called Hallyu Korean Wave will spread nationwide in Paraguay when the drama series airs.

Red Guarani said Paraguayan viewers were excited about the new series since many thought favorably of another Korean television series "Fall Story" which aired earlier.

Also, Paraguayans have much interest in Korean movies because director Kim Ki-duk's "Spring, Summer, Fall, Winter... And Spring" won a second place prize at the Paraguay's international film festival in October last year.

Reported by KBS WORLD Radio

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