NewsLetter DailyWeekly
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

Korean Wave Hits the American Coast

2005/12/15 | Permalink | Source

It has been close to five years since the Korean Wave, or"Hallyu", came rushing into Northeast and Southeast Asia, making Korean songs, movies, dramas and food a stable. There are signs that the Korean fever flowing right through the center of the United States with the formal launch of the much heralded ImagineAsian TV Network (IATV) a few weeks ago. This new network plans to broadcast a number of Korean soap operas for an American audience. More recently, there has been a rapid increase in the number of Asian Americans from a variety of backgrounds, as well as other groups, who have taken to the culture of "Hallyu" as well.

There are roughly 10 million Asian Americans in the U.S., and according to a recent report released by Korea's Donga Newspaper on December 12, 2005, the beginning of "Hallyu" phenomenon in the U.S. started from an audience among Chinese, Japanese and Philippine Americans living in major urban centers such as New York and Los Angeles.

"The storyline of Korean dramas are so dramatic that they make you want to keep watching it more as it goes on", exclaims one female reporter for a Chinese newspaper company in the U.S., who is Addicted to popular soap opera, Dae Jang Geum, starring Lee Young-ae. The reporter also mentions her most recent hobbies that evolve around "Hallyu" by saying, "My interests are on Korean music, films and food, also".

The Korean soap operas are so popular among non-Korean viewers that there are translation works sprouting up in Korea at this moment, to try to keep up with the demand. The Chinese local video rental stores in Queens and Flushing are swarmed with viewers who request Korean soap operas and films. As a result, about half of its rentals consist of Korean videos.

The expanded interests also reaches into the music industry as Kim Jung-seok of "AM Music", located on 32nd Street in Manhattan (the Korea Town), clearly witnesses the variety of customers shopping in his store, "Only about 30% of the customers are Koreans and the DVD for 'My Name is Kim Sam-soon' is certainly not inexpensive-at $110-but instead, we cannot keep up with the overwhelming demands".

Judging from the scale of this Korean "fever" of Korean contemporary culture, it is here to stay and will be a valuable commodity with strong cultural and international significance attached.

By Kayon Park

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss



 Previous news
  • Much of SE Asia Sees Korean TV Dramas
    2005/12/15 (Source)
    A survey says a large percentage of Southeast Asia's population has seen a South Korean TV drama.

    The Korea Foundation for Asian Culture Exchange on Thursday said its poll found some 60 percent of Singaporeans have seen a Korean drama, followed by 44 percent of Malaysians and 40 percent of Thais.,...

  • Yoo Ji-tae's short film invited to Clermont Film Festival
    2005/12/15 (Source)
    A 42-minute film produced by actor Yoo Ji-tae entitled "How Does the Blind Dream" has been invited to the 28th Clermont-Ferrand International Short Film Festival slated for Jan. 28 in France.

    The film's overseas distributor, Film Messenger, reported on Dec. 15 that the festival's organizers sent ,...

  • Lim Eun-kyung Cast as Lead Actress for Chinese TV Drama
    2005/12/15 (Source)
    TV actress Lim Eun-kyung will debut in a Chinese TV drama. Elite Planning, Lim's entertainment agency, disclosed on Dec. 14 that "Lim Eun-kyung has been cast as the lead actress for a new romantic drama involving insurance fraud produced by 'Huaxin Yingshi' (華新影視), a Chin,...More

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.


Remove ads

Sign up




Visible, hide

Learn to read Korean in 90 minutes or less using visual associations