Latest Trends at Cinemas in Seoul
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Movie theaters are trying several new ways to attract audiences, including comfortable seats, the latest screen technology, and even French food.
Son Heekyung tells us about the latest trends at cinemas in Seoul.
Movie theater owners are pursuing big changes in their facilities.
This is because audiences are always looking for something new and different.
To meet the growing expectations of moviegoers, one of Korea's leading multiplex cinemas has undergone a drastic transformation.
More specifically, the cinema says it wants to change the notion that movie theaters are just for watching films and eating popcorn.
The strategy is to attract a niche audience.
"At this luxury theater in Seoul, tickets cost up to around 10 times as much as normal ones.
The theater, which opened earlier this month, has a high-quality restaurant, screen and a grand sound effects.
It's aimed at moviegoers seeking that special something".
Enjoying two things at once.
That's what this movie theater hopes to offer couples and high-end business people.
"We are getting an explosive response from audiences. I think the new concepts of luxury, comfort and quality French food definitely appeal to filmgoers".
A snack bar upstairs allows mingling with those who cannot afford tickets.
"I think it's good to see that theaters are trying new things to lure audiences. It's definitely attracted my attention".
This multiplex cinema in another part of Seoul is hosting an event targeting women in their 20s and 30s.
"We've launched the project 'Movie On Style' this month for a niche audience. We screen a different romantic film every month. Audiences even have a chance to watch movies from the past".
Couple seats at theaters are also growing popular in the wake of the trend that moviegoers want to eat, drink and be comfortable while seeing films.
More theaters are solely dedicated to screening indie and arthouse movies.
Thus, film fans can expect a lot more choices when going to see the movies.
Son Heekyung, Arirang News.
Video by following the link below
Son Heekyung tells us about the latest trends at cinemas in Seoul.
Movie theater owners are pursuing big changes in their facilities.
This is because audiences are always looking for something new and different.
To meet the growing expectations of moviegoers, one of Korea's leading multiplex cinemas has undergone a drastic transformation.
More specifically, the cinema says it wants to change the notion that movie theaters are just for watching films and eating popcorn.
The strategy is to attract a niche audience.
"At this luxury theater in Seoul, tickets cost up to around 10 times as much as normal ones.
The theater, which opened earlier this month, has a high-quality restaurant, screen and a grand sound effects.
It's aimed at moviegoers seeking that special something".
Enjoying two things at once.
That's what this movie theater hopes to offer couples and high-end business people.
"We are getting an explosive response from audiences. I think the new concepts of luxury, comfort and quality French food definitely appeal to filmgoers".
A snack bar upstairs allows mingling with those who cannot afford tickets.
"I think it's good to see that theaters are trying new things to lure audiences. It's definitely attracted my attention".
This multiplex cinema in another part of Seoul is hosting an event targeting women in their 20s and 30s.
"We've launched the project 'Movie On Style' this month for a niche audience. We screen a different romantic film every month. Audiences even have a chance to watch movies from the past".
Couple seats at theaters are also growing popular in the wake of the trend that moviegoers want to eat, drink and be comfortable while seeing films.
More theaters are solely dedicated to screening indie and arthouse movies.
Thus, film fans can expect a lot more choices when going to see the movies.
Son Heekyung, Arirang News.
Video by following the link below
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