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Lee Joon-gi Chosen as New Model for Pepsi

2008/04/02 | Permalink | Source

Popular Korean actor Lee Joon-gi has been chosen as the new model for Pepsi Cola in China along with other young Asian celebrities including Jolin and Louis Koo of Hong Kong.

Lee's management agency said Pepsi chose the Korean actor as its new model for Chinese-speaking countries for his popularity in the region, which was clearly demonstrated during his recent promotional tour in Hong Kong and China. Singer Rain was a former Pepsi model for Chinese-speaking regions.

On April 1, Lee attended a Pepsi Family press event held in Hong Kong. The management agency said Lee signed a one-year contract with Pepsi and that the earnings from the contract is equivalent to that of top celebrities.

The commercial was filmed in February. Although the shooting took place behind closed doors, numerous fans flocked to the site to get a glimpse of Lee.

Lee also signed a shampoo commercial contract with China and is currently shooting a brand new SBS drama that will start airing in mid-May.

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