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Lee Seung-gi, Most Wanted Endorsement Model For 3rd Consecutive Year

Everyone's favorite all-around entertainer Lee Seung-gi has maintained his spot as the most wanted celebrity endorsement model for the third year in a row.

According to the Korea Commercial Value Institute, Lee's likability was calculated at 90.73% MRP, placing him at the top of the list. He ranked higher than one of the fastest rising actors these days, Kim Soo-hyun, who was in 2nd with 72.40% MRP.

Other celebrities on the list included PSY, Kim Tae-hee, Kim Yuna, Won Bin, Gong Yoo, and Lee Ji-eun.

Another notable change this past year was that there were more male celebrities on the top 10 list in comparison to female stars.

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