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MBC's 9PM Drama Strategy Showing Positive Results

2019/06/13 Source

MBC drama "One Spring Night", which started broadcasting at 9PM, finally made it.

The scene where Han Ji-min calls one of the two men sitting awkwardly in a car on the twelfth episode on the 6th, rated 9.8% in viewership ratings, and 4.6% in total daily programs for the 20-49 age group. At the moment, the highest viewer rating soared to 11.2%.

The throning of MBC miniseries "One Spring Night" is a great result. It was the first time in 3 weeks the drama came in first place since MBC moved the drama time to 9PM.

According to the changed lifestyle, the success of MBC's deployment of the drama at 9PM is showing hope for significant results in just 3 weeks.

Analytics show that MBC's first 9PM drama, "One Spring Night", started with 7.0% in the first week, then 7.4% in the second week and 9.8% in the third week.

Producer Ahn Pan-seok's delicate production skills, writer Kim Eun's strong-willed script, which captures the specialties of everyday life, and "One Spring Night" featuring the love of Han Ji-min and Jung Hae-in are drawing attention, especially as the drama is loved by young people.

In fact, "One Spring Night" has maintained its 20-49 age group viewership, a major indicator in the advertising industry, at No. 1 for three weeks since its first broadcast, and recently became the No. 1 program for two consecutive weeks.

"One Spring Night" is popular in terms of hype.

According to Good Data Cooperation, an analysis institute, "One Spring Night" has been No.1 in the third week of May and the first week of June, making it the integrated champion.

Spring is gone, but MBC drama "One Spring Night" is coming in strong.

Meanwhile, MBC miniseries "Investigation Partners Season 2" is helping to cement the early drama time.

"Investigation Partners Season 2" started on the 3rd of June and it had a good start, ranking second in terms of households in the Seoul metropolitan area and second in the 2049 viewership.

Worthy of being MBC's first seasonal drama, Jung Jae-young and Jung Yoo-mi from the first season appear in "Investigation Partners Season 2" the second time. With the viewers' interest, the drama ranked second in place of popularity.

"Investigation Partners Season 2" is the Korean version of a well-made investigative drama. The second season goes on about uncovering the truth to the 'Oh Man-sang case' from the first season.

Voices of positive reviews are growing over the transformation of MBC, which boldly threw the dice to rebuild the drama kingdom.

Analyst Jung Suk-hee said, "The viewing patterns of viewers have changed with the new 52 hours a week law, and MBC's idea to accommodate that was an opportunity to broaden the choice of programs for viewers. This change in broadcasting times does not only affect the young generations, but the middle aged and above, who usually go to bed early".


"One Spring Night" is directed by Ahn Pan-seok, written by Kim Eun, and features Han Ji-min, Jung Hae-in, Kim Jun-han, Im Sung-eon, Joo Min-kyung, Song Seung-hwan. Broadcasting information in Korea: 2019/05/22~Now airing, Wed, Thu 20:55 on MBC.


"Investigation Partners Season 2" is directed by Noh Do-cheol, written by Jo Won-gi, Min Ji-eun, and features Jung Jae-young, Jung Yoo-mi, Oh Man-seok, No Min-woo, Kang Seung-hyun, Joo Jin-mo-I. Broadcasting information in Korea: 2019/06/03~Now airing, Mon, Tue 20:55 on MBC.

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