CJ 4DPLEX, the world's first 4D cinema company, announced that it will release the first K-pop concert film in Latin America - "SMTOWN The Stage" - at Cinepolis 4DX theaters in Mexico on April 7. The film captures different performances of the artist from management company SM Town.
"SMTOWN The Stage" contains the live world tour performances of SMTOWN artists Kangta, BoA, TVXQ, Super Junior, Girls' Generation, SHINee, f(x), EXO, Red Velvet, and the pre-debut team SM ROOKIES.
The overwhelming scale and intense performance of "SMTOWN The Stage" combined with perfectly synchronized 4DX special effects and 3D images will ultimately deliver a whole new level of excitement to the audiences. With synchronized motion and the largest number of multisensory environmental 4D effects, 4DX takes the audience so deep into the concert documentary film that they feel like they are in the middle of the concert hall.
Among the scenes of "SMTOWN The Stage" include EXO where the rain of "Mama" performances will be felt by movie-goers, and the performance video of "EVERYBODY" by SHINee, during which the actual stage from the practice room can be felt in the realistic atmosphere of 4DX.
When "SMTOWN The Stage" released in Asia it drew a huge response from the audience. When the film was released in Hong Kong in 4DX last November, the average occupancy rate passed 59%, warranting a re-release this past January. In Japan, when it was released in January the film attracted a lot of K-pop fans to the 4DX theatres recording and average occupancy rate of 43% over the 2 weeks it screened.
CJ 4DPLEX's 4DX technology enhances the onscreen visuals of not only action-packed blockbusters but also various alternative contents enabling a completely immersive experience that transcends the traditional cinema experience. These special effects include motion-activated seats, wind, fog, rain, lightning, vibration, snow and scents.
Through this first release, 4DX is getting one step closer to the K-pop music fans with a special entertainment format in Latin America.
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