Netflix "Hellbound" Increases Naver Webtoon Views by 22 Times

The popularity of the Netflix series "Hellbound", which captivated the world, continues to the original Naver webtoon.

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Naver Webtoon announced on the 6th that since the release of the Netflix series "Hellbound", the average weekly view count of the original webtoon has increased by about 22 times and the average weekly number of payments has increased by about 14 times. This is the result of comparing and analyzing the average value for two weeks after release compared to the weekly average for three months before the release of the Netflix series.

Along with this, overseas publication of the webtoon "Hellbound" is also actively underway. Ahead of the release of the Netflix series, overseas readers' interest in the original webtoon has increased and the webtoon "Hellbound" is currently provided in a total of 10 languages, including English, Japanese, Thai, and Spanish, through Naver Webtoon Global Service.

Naver Webtoon reported that after the global publication, there have been positive responses from overseas readers.

Meanwhile, the Netflix series "Hellbound", released on the 19th of last month, directly participated in the production and script of the webtoon director Yeon Sang-ho and writer Choi Kyu-sok. After the release of the series, it recorded 43.48 million viewers in the three days, ranking first in Netflix's global top 10 (non-English) category, succeeding in a worldwide box office success.