If you thought dad jokes are cringe-worthy, wait until you see shameless dad self-promotion in its full 90s style, retro glory. The innovative, colorful, but surprisingly sombre new teaser for "Bad Papa" gives us a taste of the picture-perfect life that never was.
The disturbingly upbeat video shows our bad papa with a loving family, while singing his praises. "A cool man. A cool dad. What the secret?", the narrator says, right before he reveals himself as Jang Hyuk's Yoo Ji-cheol, turning to the camera for the answer. "It's because I watch "Bad Papa" every week".
Enter a much colder reality, where the real Ji-cheol's daughter scoffs "Is that for real?" at the silly commercial, and leaves the room. Ji-cheol is much less glamorous in real life as well, and his grievances surface immediately. "I envy you, you bastard", he says at this ideal version of himself on the screen.
Well, that's sad. It's also very promising in terms of where this story is going, assuming that Ji-cheol's growth into something between the unattainable ideal, and the current cautionary tale that he is will be the focus. I'm invested, and I love this teaser and its nostalgic, so-bad-it's-good CF. Let's give "Bad Papa" a chance, starting October 1st on MBC.
Written by: Orion from 'Orion's Ramblings'
Vasia, also known as Orion or Ori online, is currently doing opinion pieces and database upkeep. She has a love for good TV and a penchant for rambling in written form. Vasia can be contacted via firstname.lastname@example.org.
"[Orion's Daily Ramblings] "Bad Papa" Reveals his Secret in 90s Style Retro Teaser"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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