Coca-Cola has chosen Park Bo-gum as its 2017 model.
Coca-Cola is planning on a campaign that spreads love and happiness starting from the New Year and it's chosen the 'icon of gratitude' Park Bo-gum to present 'thrilling happiness', 'together happiness' and 'warmth'.
Coca-Cola sources say, "Park Bo-gum's happy and warm heart harmonizes with our campaign".
Coca-Cola has delivered 'fizziness' throughout the world for over 130 years and it's always had a revolutionary method of marketing its products.
In 1915, the Contour Bottle, which is shaped like a coconut fruit so that you can feel the shape even in the darkness to distinguish it from the similar products and to easily measure the circle even if it breaks, has been loved for over 100 years.
Karl Lagerfeld, Jean Paul Gaultier and other worldwide artists have had artistic influences by Coca-Cola and the 'Share A Coke' campaign which started in 2014 created nicknames, 12 animal characters and utilized Kakao Friends Characters to come up with a story telling package.
Source : news.tf.co.kr/read/en...Copy & paste guideline for this article
"Park Bo-gum to model for 2017 Coca-Cola"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
Based on a work from this source
[Interview] Kim Young-kwang, an innocent boy, "Bye Avengers~"
Former model Kim Young-kwang is worthy of being called an actor. He starred in his first ground-wa,...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.