Reality Show Catapults Kim Hee-ae into Fashion Icon Status

Published on 2014/01/16 | Source

Actress Kim Hee-ae is shaping up as a hot fashion icon, with the clothing, bags and accessories she shows off in a cable channel reality program frequently selling out nationwide.

tvN's "Sisters Over Flowers" features episodes of a 10-day backpacking trip to Croatia and Turkey by four veteran actresses -- Kim, Kim Ja-ok, Lee Mi-yeon and Youn Yuh-jung.

The trend started with a long black padded coat from Burberry Brit that retails for over W2 million (US$1=W1,063), which Kim wore in the first episode. Despite its expensive price tag, the coat soon vanished from department store shelves across the country.

A loose snorkel coat with raccoon fur by Beaker Lab, a brand targeting young people in their late teens to early 30s, also sold out after the actress wore it on the show -- even though it was designed to be worn by men.

A Cath Kidston bag she was often seen carrying around on the program has also reportedly sold out.