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Record Sales for The Good, the Bad, the Weird at Cannes Market

2007/05/28 Source

Director Kim Jee-woon's upcoming "The Good, the Bad, the Weird" has been pre-sold at the film market of the Cannes International Film Festival for an unprecedented one million dollars to France and England, the two main film markets in Europe.

The film has several elements that contributed to the highest sale in the history of Korean cinema in the European market. A representative of the major French distribution company ARP commented about the expensive acquisition that director KIM commands attention with his unique style and sense of humor, and that they are convinced that the French audience will like the innovative style of the film. He also expressed pride to be involved in KIM's film.

Besides the director, "The Good, the Bad, the Weird" also boosts a cast with some of Korea's most renowned and famous actors, including: Lee Byung-hun, Jung Woo-sung and Song Kang-ho, respectively in the titular roles.

These names may have played an important role in the interest of potential buyers. Several other international buyers expressed great interest in the film and it's expected that the international sales figure for "The Good, the Bad, the Weird" will only become higher. Japanese buyers are in particular interested. LEE's popularity in Japan has lead to a role in the high profile Japanese film Hero.

In addition, a strong 13 minutes promotion film has contributed much to the high expectations of international buyers. The short promotion film convinced buyers that the end product will be an interesting and unconventional western.

The highly anticipated collaboration between director KIM and the actors LEE, JEONG and SONG is scheduled for release in the first half of next year.

Yi Ch'ang-ho (KOFIC)

Source : www.koreanfilm.or.kr...

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