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Regular Paper Subscribers Rising

2007/12/31 | Permalink | Source

The number of regular newspaper subscribers is increasing. The number of people who read newspaper ads has also increased from last year.

The Korea Broadcast Advertising Group commissioned a survey on consumer patterns to pollster Research International. The percentage of regular subscribers to total paper readers grew from 46.6% in 2005, 49.2% in 2006 to 50% this year. The rise is believed to be due to less people sharing papers. Also, 41.6% of people who read the papers said they read the ads as well, up from 38.2% last year. As for why they read the papers, 66% cited information and knowledge, 20.5% as a habit, 7.2% for entertainment and 4.8% to kill time.

Favorite ad models were actress Lee Young-ae (9.8%) and actor Jang Dong-gun (5.4%), topping the poll for the third year. The most memorable TV commercials were 'AnyCall' and 'Show' (5.7% each), followed by 'LG Cyon

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