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Rookies have been challenged to Pororo and Pucca

America's Mickey Mouse and Japan's Hello Kitty have been dominating the character market. Characters like Pororo, Pucca, Mashimaro, and Kambu, which have been entered the character market, are all traditional characters of Korea. Creative characters, which have challenged to those characters, have been developed.

KOCCA has shown eight of new creative characters with six of strategic character products to the public. The new characters, which have been created to be better off Korean popular characters like Pororo and Pucca, are eight including ▲ Sabang Suho Bluegon (Pixels) ▲Sweet Pets(Eun-gyeong Lim) ▲I-talk 'Speak with eyes'(Dorodo) ▲ Snaildog Family (Yun-hee Cho) ▲Ccuma(Dream Fantasy) ▲Elvis Dog(Dong-il Kim) ▲Sugar(Climax) ▲ Hanguel Friends(Han-jin Son). Those characters have been produced into short animations to be started in website for children like (http://kr.teen.yahoo.com/character/event.html). And also the characters will be sold in character stores.

KOCCA has been supporting the selected characters from the stage of development to the stage of doing business in cultural contents mall for development of distribution. Also KOCCA has been working hard on development of strategic products by applying previous characters.

Including Ocon's 'Bubbling Bathing with Dibo', six of ▲ My friend Egg Star(Egg Star) ▲ 'Knee Cover' by applying characters (Yangjusi's Disabled Association) ▲ Mashimaro Tables Board Game' for Teaching Tools (Clko) ▲Kokomong's 'IQ, EQ Learning Domino'(Wealthy Zone) ▲ 'Beautiful Emotional Design Products' by using synthetic leather (Tong Communication) will be extended by online promotion.

Rak-gyun Kim, the team manager of Cartoon and Ani-character, said, "This business has been prepared to encourage the development of new creative characters as well as improving poor distribution system" and "We will support Korean characters to be grown as global characters".

The Source : Koreacontent News Team

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