Song Hye-kyo Is the New Face of Amore Pacific

Published on 2018/04/03 | Source

Actress Song Hye-kyo is the new face for the cosmetics brand Amore Pacific.

According to sources, Song Hye-kyo is the model for the April issue of Hyangjang, a magazine published by Amore Pacific. For the first time in three years, the brand has changed the model from Jun Ji-hyun to Song Hye-kyo.

Amore Pacific owns many cosmetic brands such as Sulhwasoo, Laneige, Mamonde, Innisfree, Etude House, Hera, IOPE, Premera, Lirikos, and more.

Jun Ji-hyun has been the face of Hanyool and Hera. Song Hye-kyo has been a Laneige model until she recently became a Sulhwasoo model.

Expectations for sales is high.