Song Joong-ki Most Favored Star in Advertising

Published on 2016/12/08 | Source

Actor Song Joong-ki has been chosen as the most favored model by consumers this year, according to a poll by Korea Broadcast Advertising Corporation.

Song, the star of the hit TV series "Descendants of the Sun", earned the top spot with 16 percent of the votes.

With the rush of endorsement deals after the success of the TV series, Song has become highly sought-after among advertisers, modeling for a wide spectrum of products from beverages to outdoor sportswear, and home electronics.

Kim Seolhyun of Girl group AOA who is mostly favored by young men in their 20s and 30s came in second with 6 percent, and former figure skater Kim Yu-na took third place, still having star power in the advertising industry.

KOBACO has conducted the poll annually to analyze consumer trends since 1999.