South Korea Gains Popularity as MICE Tour Destination

Published on 2012/02/18 | Source

Members of a Taiwanese volunteer organization have arrived in South Korea and are part of a growing number of MICE tours visiting the nation.

The MICE tours, which stands for Meetings, Incentives, Conventions and Exhibitions, are increasingly attracting more foreigners to South Korea.

The generally large tour groups are brought together for a specific purpose, such as a meeting, reward trip, or a convention held by a foreign business or organizations.

The roughly 30 member group from Taiwan chose South Korea as a venue for a celebration marking their organization's founding anniversary.

After wrapping up its official schedule, the group will go to see the famous Korean nonverbal performance "Nanta".

An average MICE tourist spends roughly two-point-seven million won at South Korean popular tourist attractions, such as the shopping district Myeongdong or Nami Island.

Roughly 600-thousand foreigners are expected to visit South Korea on MICE tours this year.

Reported by KBS WORLD Radio