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The 2012 Seoul Design Festival

Photo Credit: http://bit.ly/SSO0MR

The eleventh annual Seoul Design Festival kicked off this week and promises to be a visual feast of Korean design.  During the five-day event, visitors can see the freshest and most current design trends in categories such as home, electronics, fashion and graphics.

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The festival spotlights large-scale creative installations and experimental creations with light and engineering. Under-the-radar Korean designers, especially young ones, have an opportunity to showcase their products to a wider audience.

These Korean designers' products are an example of the imaginative and even practical creations on display:

Je Sung Park of Weekend Works designed this tissue case. Its shape represents a factory, and the tissue billowing from the top is meant to look like smoke from the factory. This reflects Park's philosophy of designing products that send a message that goes beyond their function.

Photo Credit: http://bit.ly/UlPLAJ

Sun Woong Oh designed this nifty, multifunctional  iPhone 5 case, called the Rolling Case. The colorful band you see in the photo is flexible. If you roll it up (as below), to use it as a kickstand on a flat surface. Or, unroll it flat against the back of the phone to use it as a clip to keep your earphone cords or business cards secured.

Photo Credit: http://bit.ly/UlPLAJ

Sae Yoon Hong's lounge chair caught our attention for being so different from anything else we've seen recently.

Photo Credit: http://bit.ly/UlPLAJ

While Hong says the design inspiration comes from traditional Korean furniture, we can't help but wonder if even more ancient Korean artifacts may have been his muse. The resemblance is uncanny, no?

Hong described his design philosophy rather poetically, if not circuitously: "We always live our lives in so many stories. Among them, I design the stories of things that we just pass by and the beauties I can find in".

The Seoul Design Festival runs from December 12-16 at the COEX Convention Center in Gangnam. For more info on visiting, check out this link.

About the author by Anna Sohn

I'm a New Jersey girl with a lifelong fascination with Korea, my motherland. In 2011, I moved to Seoul and I've enjoyed living in this wired and fast-paced city ever since. I'm excited to share the latest tech and design developments I encounter in Korea and hope you enjoy the AT&D blog as much I enjoy writing for it!

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