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"The Classic" to receive wide release in China

2003/08/18 Source

kwak Jae-Yong's romantic drama "The Classic" is scheduled to receive a wide release in China on September 28, according to a press release from the film's international sales agent Cinema Service. Although other Korean films such as "Musa" and "Romantic Comedy" have been released in China before, this is the first Korean film ever to be included in the 20 foreign titles per year which qualify for revenue sharing under the Chinese distribution system. Generally, the majority of the films that qualify each year are Hollywood blockbusters.

Hong Kong distributor Edko Films, which has released a large number of Korean films in Hong Kong including "The Classic" and "My Sassy Girl", provided assistance in applying for and receiving permission for the film to be released as a revenue sharing title. Edko and Cinema Service will each receive 6.5% of theatrical revenues as part of the distribution arrangement.

Initial plans call for the film to be released on 120 screens nationwide, however if demand should prove greater than expected, the number of screens may rise. As part of the film's marketing campaign, stars Son Ye-jin and Cho Seung-woo are expected to travel to China to promote the film.

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