"The Ghost Detective" Sparks Teen Interest

Published on 2018/09/17 | Source

The new KBS 2TV drama "The Ghost Detective" is a horror-thriller drama about Lee Da-il (Choi Daniel) and his assistant Jung Yeo-wool (Park Eun-bin) who face unusual circumstances after seeing a mysterious woman named Seon Woo-hye (Lee Ji-ah).

"The Ghost Detective" was a daring challenge, but it has come to be known as a trendy drama for teens and not just a summer exclusive.

The target for most content was aimed at 2049 and content for teens were neglected, hence, the 'school' series, music and dance contest dramas.

Meanwhile, "The Ghost Detective" is the introduction to a new genre of content, which has spiked the interest of teens who enjoy watching horror. Not only is the drama bringing on a change in drama genre, it's engaging a more diverse age range of viewers and increasing competition. In addition, it's proving the diversity of content outside of romance or melodrama.

Summer has gone, the time for horror to provide chills to cool the body, but "The Ghost Detective" is the talk of the town because of its challenge and daring premise.

Sources of "The Ghost Detective" say that drama genres are being divided and allocated strategically to target younger viewers. It is expected that "horror" will bring back those who have drifted apart from the viewing audience group and find a place as a drama genre like romance and comedy dramas.