The Kim Sun-a effect goes on

Actress Kim Sun-a's "I Do, I Do" syndrome isn't over yet.

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Kim Sun-a's hot summer style introduction from the drama hasn't died down yet and it's heat is continuing to grow.

Kim starred in the drama as a chic and proud shoe designer named Hwang Ji-an who put on a parade of cold but city-like fashion and created terms like 'the Ji-an hair', 'the Ji-an look', 'the Ji-an jewelry' and such. She became the hottest fashion icon this summer and proved her Kim Sun-a power.

The Hwang Ji-an look gives great impact with just basic styles highlighted by a vividly matching color and is suitable for all occasions including the office which was a great hit amongst office women. Kim also collaborated with Jinny Kim which was the background of all the shoes that appeared in the drama and launched her own glamorous and chic brand called "Ji-an By Jinny Kim", spreading the word to women all over the country.

In addition, Kim added sophisticated jewelry to simple-looking outfits and created another trend. Even though the drama is over, Kim Sun-a earrings, necklaces and more are selling hot enough to become one of the best sellers.

The Hwang Ji-an proud hair cut gave the impression of a bold, charismatic and chic woman which is now every girl's dream hair cut. The short cut apparently adds confidence to the person and there have been endless questions about the 'do'.