Theater to Host Movie Watching Marathon

By Lee Hyo-won
Staff Reporter

CGV Theater will host the 1st Movie Watching Marathon at its Wangshimni chain in Seoul Feb. 24.

According to the Guinness World Records, the longest movie-watching marathon took place over 70 hours, 33 minutes in Norway. South Korea's top score stands at 66 hours 41 minutes 56 seconds set in 2005 at Theater Scala in Seoul. Participants will have a chance to rewrite movie-watching history and win prize money and gifts.

The competition will begin at noon and continue until participants fall asleep. Following regulations of the Korea Record Institute, there will be a five-minute pause after one movie and then a 15-minute break after three movies. Contestants must use the breaks for eating and using restrooms, because they will be dropped out for leaving the seat or using cellular phones during the screening.

Organizers will monitor participants through camcorders during the entire event. Those who close their eyes for more than 5 seconds or use "artificial means" (such as matches) to keep their eyes open will be disqualified. Contestants who converse with or bother others will be asked to leave. About 200 staff members will be employed for the event, as well as 26 paramedics.

Anyone aged over 18 can apply to compete at CGV Theaters across the country or at http://www.cgv.co.kr . The deadline for applications is Feb. 15 and some 300 will be chosen by a draw on Feb. 18. Top contestants will be rewarded with cash prizes: 3 million won for first place, 2 million won for second and 1 million won for third.

On Feb. 23, the day before the marathon, there will be an online contest for guessing the record of the first prizewinner. Participants that make the closest estimates can win television sets, digital cameras, laptop computers and mp3 players.

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