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[TV Program] Cable TV to Greatly Increase Self-Produced Programs

2010/01/18 Source

CJ Media to Increase 'Dramas' and On Media 'Survival Shows'
Pay program providers, including cable televisions that have programmed mostly movies, dramas and reality shows from overseas, set to competitively increase their ratio of self-produced contents this year. CJ Media and On Media, the two largest rival program providers in Korea, have merged into one. However, as they will be promoting separate projects for some time, their production lines show some differences.

CJ Media believes that their entertainment programs, including "Roller Coaster" and "Missy Young-Ae", have taken a firm root. As such, their strategy this year is to focus more on dramas.

CJ Media only produced one drama last year, "Mrs. Town", Nampyeoni Jugeotda ("Mrs. Town", Her Husband Died) (12 episodes). This year, it plans to increase the number of self-produced dramas to three.

CJ Media is looking into various genres including mysteries, epic dramas and comedies. There is a high possibility that the newly produced dramas will be a one-act series in which each episode has its own story while being connected to the preceding and following episodes. Susabanjang(Inspector Chief) and American dramas are representative one-act series.

Kim Tae-won, head of the Drama Division at CJ Media, said, "This year, with the overall change in the advertisement system, such as permitting indirect advertisements, the viewing pattern of consumers will change.

To satisfy the demands of viewers whose attention span is becoming shorter and shorter, dramas that promote rapid development and a 4-step composition (introduction, development of the theme, conversion and summing up) will lead the market regardless of the medium".

Kim also said, "We plan to conduct new experiments such as structures that resemble those of TV films, and combination of different genres. This year will be a transition period for us. However, next year, we believe that our drama programming will take firm root".

On Media plans to give emphasis to reality entertainment programs. It especially plans to increase survival reality shows where participants are disqualified according to the results of their tasks until the sole remaining person wins.

Project Runway Korea, the Korean version of Project Runway, a program that revolves around contestants who aspire to be a designer, will be aired on Channel On Style beginning on the 30th.

The former supermodel Lee So-ra will emcee the program, which will follow the rounds of competition among 10 fashion-designer aspirants to be the final survivor.

The second season of Diet War, which recorded high program ratings with its stories of obese women weighing over 100kg who successfully followed their diet, will be aired on Channel Story On. The same channel will produce, for the first time, the Korean version of America's Next Top Model, a popular show that has survived for thirteen seasons in the States.

The program will show the struggle of participants who dream of becoming Korea's next top model.

Tcast, a program provider for the cable television channel Tbroad enterprise, will also increase its ratio of self-produced programs.

E-Channel, which only produced three of its programs last year, will increase the number to six.

It will also increase its production budgets by 2.5 times compared with last year.

Channel Fashion N and Channel View, which have mostly aired programs imported from abroad, will also begin producing their own programs this year.

Source: Hankook Ilbo

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