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TV Soaps Skewed to Middle-Aged Women Viewers

2015/07/19 | Permalink | Source

Middle-aged actresses dominate TV soaps these days. The stars of hit TV dramas -- Kim Sun-ah, Gong Hyo-jin, Soo Ae, Jang Nara and Ha Ji-won -- are all in their 30s, and more are coming later this year and starring Kim Tae-hee and Song Hye-kyo.

The reason is that the main target audience are also women in their 30s and 40s.

One TV producer at KBS said, "Young viewers no longer sit in front of the TV, so there is no reason to use actors in their teens and 20s to appeal to them".

Another veteran TV producer said, "It's tough to find a new face in their 20s who can act well and looks good, so we end up turning to proven actresses who are able to generate ratings".

This trend has led to several TV couples consisting of an older woman and a younger man, stoking the fantasies of the main target audience.

Kim Tae-hee and Song Hye-kyo are to be paired with Joo Won and Song Joong-ki, who are five to seven years younger.

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