Hammer Boy Showings Extended, Success Anticipated
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Showings of Hammer Boy will be extended to more theatres since its first screening on August 5. Sold-out march of the animation at major theatres such as Mega Box and CGV last weekend has shed a bright light of success.
Seoul Theatre started the showing on August 9, and more theatres in Gwangju and Honam areas are joining the Hammer Boy group. Many theatres are volunteering to invite the animation for showing after observing the unprecedented success during the first week. It is a good news for Korea's animation industry that has been suffering with an unfavorable distribution environment.
Hammer Boy takes the perspective of children between 5 and 10 years old to target family-unit audiences. Children of the main target age group were invited as the monitoring members from the early stages of production; results were taken into consideration in animating and storyline works.
A new distribution strategy of official wide release reflective of the production team's confidence about the animation that involved major multiplex theatres is judged to have had a positive influence on the outcome. The news of extended showing of Hammer Boy is raising an anticipation for Korean animations' success at theatres in the future.
Yoon Hyun-ok
Seoul Theatre started the showing on August 9, and more theatres in Gwangju and Honam areas are joining the Hammer Boy group. Many theatres are volunteering to invite the animation for showing after observing the unprecedented success during the first week. It is a good news for Korea's animation industry that has been suffering with an unfavorable distribution environment.
Hammer Boy takes the perspective of children between 5 and 10 years old to target family-unit audiences. Children of the main target age group were invited as the monitoring members from the early stages of production; results were taken into consideration in animating and storyline works.
A new distribution strategy of official wide release reflective of the production team's confidence about the animation that involved major multiplex theatres is judged to have had a positive influence on the outcome. The news of extended showing of Hammer Boy is raising an anticipation for Korean animations' success at theatres in the future.
Yoon Hyun-ok
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