[HanCinema's News] Go Youn-jung Tops Brand Reputation Report for September

The Brand Reputation Index recently released its data for September, measured from August 29th to September 29th, regarding which 100 performers in currently airing titles have the strongest personal brand according to a big data analysis of over 180 million social media posts. The survey set is down somewhat from over 220 million such posts surveyed over August. Go Youn-jung was the surprise leader of the survey, despite her role in "Moving" being only one of supporting cast.

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Go Youn-jung is likely still benefiting from her leading role in "Alchemy of Souls: Light and Shadow" which greatly increased her profile. The competition wasn't especially close. Go Youn-jung had over 11 million surveyed social media mentions. This compares to only 6.5 million social media mentions for Namkoong Min in second place with "My Dearest" which hasn't even been on air for most of September.

Third place went to Zo In-sung, also of "Moving" with 5.5 million mentions, with the leading actor earning less than half those of his supporting co-star. Fourth place went to Han Hyo-joo of "Moving" with 4.7 million mentions, her also being a credited lead. Ahn Eun-jin of "My Dearest" as Namkoong Min's leading lady had 4.2 million mentions. No other performer had more than four million mentions.

Written by William Schwartz